November 3rd, 2008

Sony Ericsson announces and claimed they have used C905 as a first mobile media to turning on advertisement.

The mobile phone camera can create a magazine campaign entirely shot with 8.1-megapixel camera. If you want to try the Sony Ericsson C905 Cyber-shot mobile phone, you can find it in December’s issue of FHM. There you can watch and proving what that all true like saying of David Hilton, Marketing Director of Sony Ericsson.

Mobilemarketingmagazine.co.uk quote David Hilton called that:

“This is an amazing opportunity for us show off the capabilities of our new phone,” He says. “The audience and timing of this campaign is perfect for generating a buzz within the gadget-mad young men of Britain, just as their Christmas wish lists are being created.”

We think that Sony Ericsson first time to do this for a full page ad campaign shot entirely, maybe you and another user also must be prove what that is true? or that only arrangement in display function like a standard-sized print photo attached to the page that had been taken with the phone. Although not sure if it was full page, but Sony Ericsson sure try to aim renewal.

Source » Mobile Marketing Magazine.