TechCrunch has decided to turn the site’s background of black today to commemorate the Earth Day and in memory of Google’s noble effort last year, when its site went black in honor of Earth Hour.
In observance of Earth Day, we are told to offset your carbon emissions and there are plenty of apps and websites out there ready to help us do just that and more. Green is the new black. Speaking of which, if you want to be green, you had better avoid black cars and websites with all-black backgrounds.
Even you should not think of printing out an e-mail unless it has really important information on it that you needed hard copy of like a a contract or a map.
Indeed, green apps are great and TechCrunch fully supports them. The first step to dealing with a problem is often to measure it. There are plenty of Websites that let you measure your carbon footprint such as Co2Stats , (for Websites) and Zerofootprint (for people).
Yet, very often these turn out to be nothing more than green vanity apps, designed to make you feel good about being green, but not really impacting the environment one way or the other.
Read also
[...] Arrington said. He would not comment on whether he has raised outside capital but said that TechCrunch is a very small shareholder. He said he will remain actively involved for now, but wants to [...]