Businesses have become broadband companies rather than just cable companies, as demands for delivering high-bandwidth-consuming video and other services have increased, so metered bandwidth pricing for Internet service will be necessary.
Sunflower Broadband has been employing metered pricing for the past four years, while Wave Braodband is gearing up for metered pricing and today the company focuses on informing customers about it.
Metered pricing is in the early stages of development, but the outcome is certain. Bandwidth-based billing is the only way to manage infrastructure. It is simply a case of raw math that there is not enough infrastructure to accommodate the growth in HD downloads.
Unlike satellite, broadcast, and cable, the Internet is not a particularly efficient way to deliver that high-res video, and there has to be a way to rationalize his business model by putting some of the responsibility on the customer.
If the government stepped in to intervene in metered pricing, customers of the future are likely to complain that they only wanted to pay for what they used.
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