May 5th, 2009

Several newspaper and magazine publishers are teaming up with consumer-electronics firms to support e-readers that meet the customers’ needs, as the newspaper and magazine firms have felt let down by the Kindle digital book reader from Amazon.com Inc.

Among the companies is Hearst Corp, which is publisher of the San Francisco Chronicle and Houston Chronicle as well as magazines that include Cosmopolitan. Hearst Corp is backing a venture with FirstPaper LLC to create a software platform that will support digital downloads of newspapers and magazines. The initial venture is expected to lead to the creation of devices that will have a bigger screen and have the ability to show advertisements.

Besides, Gannett Co which publishes USA Today and Pearson PLC as publisher of Financial Times, are newspapers that have signed a cooperation agreement with Plastic Logic Ltd, an initial step to prepare a reading tablet which has the size of a letter-sized sheet of paper and can display books, periodicals and work documents.

The device, which uses digital ink technology from E Ink Corp, the same company that supports the Kindle, is ready to be rolled out in the beginning of next year, and will offer publishers the opportunity to include advertisements.

Moreover, Apple Inc reportedly is preparing to launch a device that could facilitate people in reading digital books and periodicals, which is a prospect some publishers have been waiting for. At the same time, News Corp, the owner of The Wall Street Journal, is also considering to invest in a Kindle competitor.

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A new kind of Kindle digital book reader which has a larger screen and some additional features for periodical and academic textbook publishers will be launched soon.

Amazon.com Inc, the manufacturer, has teamed up with several textbook publishing firms to make their materials ready for the device. The new device (Amazon Kindle DX) will contain a more fully functional Web browser  because the current version of the Kindle, which was launched in February, contains a Web browser which is categorized as experimental.

Starting the fall, several students of the Case Western Reserve University in Cleveland will be given large-screen Kindles with textbooks for chemistry, computer science, and a freshman seminar already installed. Case Western Reserve plans to compare the experiences of the students who utilize the devices and those who use traditional textbooks.

Totally there are six universities that are involved in the project, namely Case Western, Pace University, Princeton University, Reed College, Darden School at the University of Virginia, and Arizona State University.

Samsung’s latest plasma TV appear in South Korea, Samsung just outed its latest PDPs, the 850 PAVV lineup with 40 percent more power efficient, 20 percent lighter and 120 percent more seductive than the prior generation, the new 50- and 58-inch sets also boast DLNA support, a USB 2.0 socket, DivX compatibility and a rather striking stand.

The 850 PAVV 50” PDP TV feature Samsung’s Full HD Crystal Engine, DLNA Support, “USB 2.0 Videos” giving you the possibility to watch DivX videos, photos, or play your MP3 directly from an external HDD.

Only CBS, an extraordinary advertising campaign that sells the supremacy of CBS Television’s airwaves, has been launched to strengthen the idea that broadcast television, especially the eye network, is really alive and jerking.

CBS Television’s branding initiative is the first marketing campaign from CBS which is specifically related to the TV advertising upfront that will begin on May 18.

The television company is fighting against the common perception that broadcast television will fall in the long term and that cable TV will be the future of profitable TV. But CBS is having increasing ratings although the company’s advertising revenue is not growing along due to the recession.

The campaign will include not only TV but all-points across CBS Corporation like the company’s 140 radio stations, CBS Interactive and out-of-home destinations. Besides, there will be a national print element that makes use of such hallowed real estate as the front page of the New York Times as well as USA Today.

CBS network has prepared to make it the only network to increase its ratings in all key categories this year versus the year before. Nielsen data shows, through April 26, season to date CBS is averaging a 2.9 rating and 3.85 million viewers in the 18-49 year old demographic, on the live plus same day metric. Last year it did a 2.8 and 3.7 million viewers through week 31 of the season.

Yet, in that key advertiser demographic, Fox, ranks higher on a 3.3 rating and 4.3 million viewers in that category, although it is down versus last year.