Taiwanese company BenQ which produces laptop computers, cameras and projectors, has planned to carry out an initial public offering (IPO) in the next one or two years.
BenQ has sold the company’s products mostly in the Asian and European markets, and has strived to spread its wing out from the United States.
Although BenQ is a hardware manufacturer and not a kind of Web 2.0, the company displays some of the corporate culture elements that are often associated with Google.
The company has several slogans like “enjoyment matters” and “cool brand and caring.” Its employees stroll around the Taipei headquarters in purple and white T-shirts designed during “family days” and other bonding events. And when staffers show up to work for their first day, they receive a pair of slippers for walking around the office.
BenQ is a spin-off from Acer, and the company’ss brand came to life in 2001. Since then, the company has had its fair share of ups and downs.
On the advantage side, BenQ makes some slick products, including tiny projectors and original takes on PCs. On the downside, BenQ has endured some unsuccessful runs at the mobile phone market - including acquiring Siemens’ mobile phone business in 2005 and then letting it go under.
BenQ has spent much money during the past few years on advertising. It has sponsored major football clubs and tournaments in Europe and Asia, creating a prominent brand out of thin air.
Along with its flashy brand, BenQ claims an edge over competitors through its display-centric view of the world. Be it netbooks, laptop computers or phones, the company tries to focus giving consumers the most visual bang for their buck.
About 45% of BenQ’s revenue comes from China while 25% from the rest of Asia, 20% from Europe and 10% coming from the Americas.
BenQ is a private company today so the company has refused to dixlose its annual revenue, but it hopes to go public soon.
Read also
[...] BenQ said the company has launched its latest ultra-portable netbook named Joybook Lite U102, which is designed for the always-connected, on-the-go, style-setting Internet enthusiast. [...]