A new website that contains news and reviews of mobile phones, digital cameras and other electronic toys, has been launched by Ryan Block and Peter Rojas, after the predecessors, namely Gizmodo and Engadget like Gadgetwise which is owned by The New York Times or AMJ Gadgets Magazine it self.
GDGT, the new website, is different from Engadget or Gizmodo as it is meant to be a gadget-oriented social network, where users of the site will be able to create profiles and specify which consumer electronics devices they have, had or want to buy. Besides, then they will be able to talk about those devices with other owners, discuss new trends and tips, and decide how and when to replace them.
Gadget sites mostly provide only to 5% of a gadget’s lifecycle while 95% of the time we have the product there is no place to go, so the new website is a place where we can live with our gadgets online in eternity.
The GDGT founders, whose expertise in consumer electronics has earned them a significant online following, will not review gadgets by themselves. Instead, they will link to news and reviews on other sites, and will invite GDGT users to evaluate their devices. All reviews must be over 200 words, to guard against succinctly uninformative reviews.
Besides, GDGT will have information that will help users compare devices and links to online stores where they can make purchases. The site plans later to develop a marketplace for people to sell their devices once they are done.
For its advertisers, GDGT will know what devices its users own and which ones they want. Research in Motion, maker of the BlackBerry, has signed on as the exclusive advertiser for the first month.
It will run banner ads made to look similar to other content on the site - inviting people to add a RIM phone to their wish list, for example. The ads are clearly labeled as a sponsorship. In short, this is the final act. “Gizmodo was the prototype. Engadget extended the idea. AMJ Gadgets a gadgets magazine this could possibly be the last great gadget site.”
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