Apple has been considered the real winner of the battle between Google and Microsoft by Yankee Group’s research firm, and this statement, has raised an interesting point on the gaps in what Google has offered consumers.
Everyone admits that Google is as famous as any company in the worlds and it attain a reputation for technological innovation. Yet, the company’s products have been inconsistent so far, easy to use and interconnected in the manner Apple’s are.
But Yankee Group said Google’s ambitions have been hampered by the company’s inability to build a brand ecosystem. As Google announced about the Chrome OS, the company has missed the opportunity to intertwine a consistency for consumers.
The research firm imagines that if Apple were to introduce a netbook or some other portable computing device, it would connect neatly into its line of products that range from the iPhone and iPod to the Mac and Apple TV.
The only thing that Yankee Group does not talk about is that Apple will undoubtedly command a price premium for any portable computer entry, and that a segment of users would willingly pay it. Becoming a luxury goods provider like Apple is not easy. We need to maintain the style and the substance that make our products worth more than the undistinguished competition, but it is great job to get it.
However, Google is a company that is based on exploiting the relentless reduction of the cost of computing hardware, the economies of open source software, and the efficiency of huge data centers.
It drives down the cost of everything it gets involved with by offering services, from e-mail storage to Web analytics and soon, operating systems, for free. All it asks is the chance to show some ads and collect some data. For corporations, which want higher levels of service and don’t care for ads, Google charges fees, but much lower than its rivals.
So far, this has been a rewarding strategy, while betting on technology getting cheaper is on the right side of history.
So now the question today will be, is Google wasting some of what could be the best brand but created this century by positioning its operating system as cheaper than Windows? Then, what will happen if the company made the Google name worth paying extra for?
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