Sony Announces New Digital book reader with the Pocket and Touch

Popularity and limitedness in Kindle digital book reader was be main key for digital book reader maker like Sony seeing surplus also user interest to prepare digital book reader market strategy, seeing surplus also user interest to prepare digital book reader worldwide market strategy, begin from USA Sony introduced the Pocket Edition PRS-300 model, available in pink, silver, blue and with a nice 5-inch screen and the PRS-600 model with features a 6-inch touchscreen and available in red, silver and black.

Both digital book reader models support Memory Stick / Duo and SD card slots, a stylus includes an onboard Oxford American English Dictionary, have USB 2.0, 512MB internal memory. Sony Touch and Pocket will retail for $299 and $199 will be available by the end of August.

“We firmly believe consumers should have choice in every aspect of their digital reading experience,” said Steve Haber, president of Sony’s Digital Reading Business Division. “Our goal is to expand the market and provide greater access to what consumers want to read when they want to read it - whether they buy, borrow or get it for free.”

Also good news come today, Sony’s e-book store is dropping the prices of its bestsellers from $11.99 to $9.99. Company strategy win all around and interesting, may be Kindle will make better service strategy to oppose it but Sony has prepared next generation with a WiFi technology, the version will Mac compatibility and more well, checkout the Sony digital book reader photos gallery below.